Spelling of the Language of Outdoor Visual Advertising

In Turkestan, advertising in a market economy has become an integral part of the social life city. Advertising is politics, economics, culture, ideology city and activities combined with linguistic science, which should attract attention country. It obvious that Turkestan permeates all spheres human activity meets needs society. The effectiveness campaign depends on rationality language design text. An important point preparation text choice means used text, compliance spelling rules. identification features within framework propaganda carried out sociolinguistics, pragmalinguistics, functional stylistics theory communicative linguistics. From view, there interest language. correct understanding psycholinguistic impact assessment direct relationship between sale goods, is, ability to influence consumer preferences. More importantly, understandable consumer, it designed such way as attention, be easily remembered evoke positive emotions. problems psycholinguistics this direction include psychological structure perception and, accordingly, activities. cognitive component person's information. main characteristic article increasing role development society, particular, significant tourism, patterns participation, use units impact, advertising, how well are observed at level, consideration ways convey principles advertising.